TLDR
  • Turn live bidding signals into a monthly, decision-ready playbook for a 500+ employee HVAC business serving B2B2C partners.
  • See live KPIs (Openings, latency, win-rate delta, margin at risk) to prioritize high-impact bids in real time.
  • Use simple proximity and urgency rules to decide when to defend prices or deploy targeted discounts, with auditable decisions.
  • Follow a repeatable monthly cadence: weekly scans, battlefield reviews, and A/B tests to optimize outreach and pricing.
  • Keep logs, replays, and regression tests to ensure governance, traceability, and safe rollbacks.

Snapshot — live KPI banner

— quick, current signals and health for bidding defense.

Openings flagged (48h)
12
Avg response latency
28h
Win-rate delta (mo)
+3.2%
Margin at Risk (current)
$92k

How much value is at risk when a nearby supplier cuts price? The snapshot ties that question to live KPIs so teams see urgency at a glance.

A minimalist dashboard banner showing four KPI cards with numbers and microcharts; each card labeled: Openings, Latency, Win-rate delta, Margin at Risk.  Snapped by Василь Вовк
A minimalist dashboard banner showing four KPI cards with numbers and microcharts; each card labeled: Openings, Latency, Win-rate delta, Margin at Risk. Snapped by Василь Вовк
36% High

Detection — ingest, proximity rules, sample queries

Signals come from quote feeds, bid calendars, and marketplace crawls. Rules turn raw feeds into candidate events for action.

Ingest & cadence

  • Real-time quote feed: hourly minimum for market aggregation.
  • Bid calendar sync: daily update, with alerts for events closing within 30 days.
  • Automated QC: null checks, outlier detection, schema versioning for traceable feeds.

Proximity rules (simple)

Candidate = within geo radius AND time-to-close < 30 days AND MarginAtRisk > threshold.

Scoring rubric

Urgency
Time to close and proximity of opening.
Margin At Risk
Estimated expected-value loss if no action is taken.
Win likelihood
Historical win-rate by region and product class.
Sample SQL (expand to copy)
SELECT supplier, region, MAX(price) AS baseline, latest_price, (baseline - latest_price) / NULLIF(baseline,0) AS pct_drop FROM supplier_quotes WHERE ts > now() - interval '90 days' GROUP BY supplier, region;

Use NULLIF to avoid division by zero and keep baseline windows consistent.

Sample ES-like predicate (expand)
{ "query": { "range": { "price_change": { "gte": 0.05 } } } }

Thresholds on percent-change filter the noisy long tail.

Impact — delta matrix and statistical flagging

Show live deltas on the battlecard so the team knows what changed and whether it matters.

Delta matrix: before → after outcomes with statistical confidence
Metric Baseline Post-drop Delta p-value
Win-rate 22% 17% -5 ppt 0.02
Avg margin 18% 15% -3 ppt 0.04
Expected Value (EV) $12.4k $9.2k -$3.2k 0.01
Quote volume 320 410 +90 0.03
Notes: p-value column flags where change is unlikely to be noise. Use elasticity mapping (delta_price → delta_win_prob) to compute delta_EV. Search keywords: living metrics, delta matrix, price elasticity, competing on analytics.

Practical tip: map price drop to win probability with a simple slope, then recalc EV = win_prob × average_contract_value. Reference living-metrics discipline from analytics literature (see cited works below for frameworks).

Recommended reads: Davenport & Harris; Rao et al. — consult library or journal access to locate these works for implementation frameworks.

Rival Map — geo heat and sortable list

Prioritize efforts by density and MAR (Margin At Risk).

A geo-heatmap showing competitor density with recent price-drop dots and a legend for density and MAR intensity..  Photo taken by HANUMAN PHOTO STUDIO🏕️📸
A geo-heatmap showing competitor density with recent price-drop dots and a legend for density and MAR intensity.. Photo taken by HANUMAN PHOTO STUDIO🏕️📸
Top rival incidents (sortable fields: rival, last price drop %, win-rate change, margin pressure)
Rival Last price drop % Win-rate change Margin pressure
Rival A 8% -2 ppt Medium
Rival B 12% -4 ppt High
Rival C 5% -1 ppt Low
Rival D 15% -6 ppt Very High
Use filters to focus on high density + high MAR areas first. Sort by margin pressure or last price drop to surface urgent targets.
How map prioritization works

Score each region by: competitor density × recent price drop magnitude × Margin At Risk. Regions above the set threshold get a monthly playbook review.

Responses — codified rules, monthly cadence, rollout notes

Rules convert signal into action. Keep rules simple, auditable, and tied to EV impact.

Trigger rules & first-order actions
Trigger Condition Action
Price drop alert pct_price_drop >= 10% AND delta_EV < -$2k Escalate to pricing analyst; recommend defend or selective discount.
High MAR region MAR >= $50k in region Monthly battlefield review and targeted outreach test.
New nearby opening New listing within geo radius AND time-to-close < 30d Assign monitoring owner; prepare localized playbook.
Elasticity breach Estimated win_prob change > threshold Trigger approval checkpoint for outreach if EV loss > approval threshold.
Keep thresholds staged: detection → analyst review → sales outreach. A/B test scripts and measure response lift to refine playbooks.

Monthly cadence

  • Weekly automated scans for new signals.
  • Monthly battlefield review: update playbooks, thresholds, and scripts.
  • Monthly A/B tests: outreach variants and messaging.

Trigger-to-action flow

  1. Detect signal — monitoring owner (0–2h).
  2. Compute EV impact & recommend action — pricing analyst (2–6h).
  3. Trigger outreach or defend — sales owner (first outreach within 48h) with approval if EV loss > approval threshold.
Rollout notes and training

Train owners on playbook steps, keep thresholds conservative at launch, and run staged rollouts. Log every decision and approval for audit and continuous improvement.

Audit — logs, replay snippets, regression tests

Every signal, model version, decision, and outreach must be recorded for replay and review.

Logs retained
Raw signals, normalized events, scoring snapshots, chosen thresholds, and the playbook version used.
Replays
Store replayable snippets for failed detections to debug rules and data issues.
Regression tests
Automated tests that verify trigger logic, elasticity mapping, and p-value thresholds after model or code changes.
Example log entry (format)
timestamp: 2025-09-12T00:03Z; event: price_drop; supplier: X; region: Y; pct_drop: 0.12; MAR: 92000; score: 78; playbook_version: v1.4; action: escalate_to_pricing;

Legal guardrails: avoid competitor coordination or price-signaling. Consult counsel when complex outreach touches market prices. Referenced statutes and guidance include consumer-protection and antitrust frameworks (statutes cited where applicable).

Retention guidance: align system logs and approval trails with internal retention policies and material-disclosure practices. Keep auditable approvals for material pricing risk.

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