TLDR

In a 7‑day sprint, a micro‑restaurant team diagnoses stalled leads, fixes one blocker within 48 hours, and restarts the flow with a single urgent offer, 3 short reply scripts, and a 2‑price test. Lock the winning variant and scale with bulk sends or API. Target Lead→Order in 7–10 days, aim for a 5–15% lift in close rate, and a 10–25% revenue uplift. Keep changes small, log every send in the CRM, and stay focused on one clear action plan.

Restart lead flow and win fast orders in seven days

Lean-Crew Lead Revival: A 7-Day Playbook to Restart Stalled Campaigns and Win Fast Orders — A compact restaurant team gathered around a laptop reviewing quick-action sales notes, pointing to a whiteboard with a seven-day plan. 📸: Kampus Production
Lean-Crew Lead Revival: A 7-Day Playbook to Restart Stalled Campaigns and Win Fast Orders — A compact restaurant team gathered around a laptop reviewing quick-action sales notes, pointing to a whiteboard with a seven-day plan. 📸: Kampus Production
A simple, daily plan helps a small team move from stalled leads to fast orders.

Quick check: why leads stalled

One short list shows the common signals. The team reads this and picks the top two to fix first.

  • Response under 5% — Very few replies; messages do not prompt action.
  • Lead to order longer than 14 days — Conversations stop before a decision.
  • Muddled call‑to‑action — Offers are unclear or ask for too much time.

Fix the single clearest blocker in 48 hours and then scale the winner

10%
If the nerds want the checklist

Collect these quickly: latest outreach copy, last 50 responses, a recent price sheet, and top-performing customer note. Compare one clear metric: reply rate on the newest message. If it is below 5%, rework the CTA and offer speed or a small guarantee.

Seven-day playbook (actions to run in order)

Daily priority, target outcome, and the simplest tool to use
Day Priority (target) Tool Quick action
1 Pick the pivot with >60% chance to win CBP + CRM Run quick signal check and choose one clear offer
2 Create an urgent offer (2‑hr delivery) +15% Template Draft a short message and one-line CTA
3 Build short scripts to raise replies +5–7% HubSpot-style Create 3 variants: question, benefit, deadline
4 Run a simple price test SF or price sheet Test two price points on same audience
5 A/B for 48 hours Lists Send controlled split, measure reply and booking
6 Lock winner: update workflows Workflows Switch all traffic to winning variant
7 Scale with bulk sends and API Bulk API Automate sending and brief ops on handoffs
Notes: run one clear test at a time. Pause any other major changes while A/B runs.
Examples: two short message templates (click to expand)

Template A — quick-delivery CTA

“Can confirm a 2‑hour delivery tomorrow. Ready to order if we lock by 3pm?”

Template B — time-limited value

“Take 10% on first order placed within 48 hours. I’ll reserve the slot.”

Use short sentences and one clear question or instruction per message.

Before / after KPIs to track

Measure these daily where possible. Small teams improve fastest when they watch one number closely.

Lead → Order
Baseline: 14 days. Target after week: 7–10 days. Track median days-to-order, not average.
Close rate
Expected lift: +5–15% when CTA and speed offer are improved. Track win rate per campaign.
Revenue
Target uplift: +10–25% from higher conversion and faster order timing. Watch net revenue after discounts.
12.5%
7-day playbook, fast orders, quick decision-making, small team, under 10 employees, short-term B2B sales, urgent offers, 2-hour delivery, clear CTA, price testing, A/B testing, reply-rate improvement, concise scripts, short templates, CRM integration, bulk sends, API automation, local restaurant, lean operations, daily plan, simple tools, rapid iteration, one-week sprint, win fast orders, scale campaigns