How is the lead signal score calculated?

A 0-100 score fuses multiple signals. Typical weights: velocity 30, sentiment 25, deal stage 25, domain flags 20. Higher score means act now.

What actions are taken for high scoring leads?

Top scores are routed for same-day work. Route to the nearest available owner, contact the decision maker within 4 hours, escalate at 2 hours if unreachable, and deliver an outcome focused proposal the same business day.

What SLA targets should we follow and how do they affect win rate?

Key targets: speed to contact under 4 hours (typical win rate uplift 10-15 percent), same-day proposal delivery (6-10 percent uplift), manager escalation at 2 hours to reduce slippage, and logging verbal commitment within 24 hours to improve forecast accuracy by about 20 percent.

When should a manager be escalated to handle a lead?

If the owner cannot reach the decision maker within 2 hours escalate to a manager. The manager should call or approve revised terms the same day and secure next steps.

What are the review alert rules for sudden rating changes?

Alert when average rating drops by 0.4 points within 48 hours. Tighten thresholds during seasonal peaks and combine review changes with new competitor listings for higher priority. Act within hours with a short corrective message and log actions and results.

How should verbal commitments be recorded?

Log any verbal commitment within 24 hours and tie it to the opportunity event in the CRM. This supports alerts, an audit trail, and better forecast accuracy.

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