User Segmentation

 

User Segmentation

Use a segmentation model in your app to automate an action towards targeted groups of customers

Video Games:
Help you provide semi-individualistic marketing. For MMORPG games, would you like to give different users different luck scores (recalculated monthly) based on some segmentation? In an adventure game, is there a segment of your users you might want to have a slightly easier time while other users might have a slightly more challenging time? Our models can tailor to your users to provide them the best gaming experience.

SaaS Platforms and Home-Grown IT Systems:
Help gather user segmentation for all sorts of reasons. In a home-grown ERP system, we can categorize your users by usage to implement change management. If there a lot of feature requests, this segmentation can enhance the importance of requests. In a homegrown IT system, can you detect somebody pulling some unusual amount of information out? A CRM can do A/B testing on features while making sure your control group is really a control benchmark.