What is the quarterly playbook summary?

A short plan of six high impact moves, each linking to clear steps and a metric. The goal is to win more page one B2B leads within one quarter.

How should I structure local URLs and NAP for quick CTR wins?

Use hyper-local paths that include neighborhood plus job type (example: service-area/job-type) and keep Name, Address, Phone identical across site and listings. Add LocalBusiness schema with priceRange and geoCoordinates and match H1s to search intent. Small fixes can lift CTR by about 10 percent.

How many hyper-local pages should I create and how do I prioritize them?

Create roughly 6 to 12 hyper-local pages and prioritize by nearby demand and keyword opportunity. Focus first on high value neighborhoods and common job types.

What JSON-LD types should I add to a B2B landing page?

Include Business or LocalBusiness schema and HowTo schema. Key fields: name, address, geoCoordinates, priceRange, openingHours and step items for HowTo. Also surface three partner or trust logos near the CTA. This setup typically increases demo requests around 20 percent.

How often should I post on Google Business Profile and what should I post?

Post weekly before and after photos tagged by job type with a 30 to 60 word caption and a clear call to action. Use consistent hashtags and job tag text. Steady activity often drives about a 15 percent lead increase.

How do I capture reviews via SMS and use them in structured data?

Send an SMS within 24 hours of job completion asking for a one line review and the reviewer name. Display the quote on the site and include it in Review structured data. An SMS first flow can raise reviews by around 30 percent.

What is a simple A/B testing recipe for seasonal page revivals?

Use heatmaps to identify dead zones, build two variants (for example CTA at top vs visual proof at top), and run short Bayesian A/B tests. Promote the winning variant for the season. Expect about a 12 percent conversion lift on winners.

What metrics should we track across the quarterly action plan?

Measure CTR by URL, leads, demo requests, organic ranks, conversions, and review volume. Track weekly rank shifts for priority terms and use those KPIs to validate each play.

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Posted on September 10, 2025 in market visibility and strategy refresh | Topics Contained

7-Step Playbook: convert RFP search traffic into closed contracts with data-driven estimating. Score signals—price, schedule, scope—to pursue fast, win more. 6 min read.

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Warehousing Visibility Playbook: Turn same-day signals into durable bid wins. Real-time decisions, repeatable rules, and AI-driven confidence to protect margins and win bids.

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Posted on August 30, 2025 in market visibility and strategy refresh | Topics Contained

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Posted on August 28, 2025 in market visibility and strategy refresh | Topics Contained

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Posted on August 26, 2025 in market visibility and strategy refresh | Topics Contained

Quarterly playbook summary: Six high-impact moves with clear steps and metrics to win page-one B2B leads this quarter—perfect for mid-size pool/spa pros pursuing short-term sales.

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