What is the objective of this playbook?

Show how to spot local ads fast, log live price moves, and act the same day with quick intel sharing, clear steps, and margin protection while staying ethical and following licensing rules.

How quickly should I publish an intel snapshot after seeing a local ad?

Publish an intel snapshot within 2 hours. Include time, location, ad type, price delta, and recommended action and post it to the shared sheet or app.

How often should live prices be logged?

Log top local rates every 60 to 90 minutes. Capture advertised rates, upgrades, and add-ons for the top 5 local advertisers and flag shifts greater than 3%.

When should we match a competitor price?

Consider matching when the price delta is greater than or equal to 5% and lead volume rises. If delta is less than 3% or volume is flat, monitor only. Escalate repeated undercutting to strategic offers.

How do we validate and capture competitor missteps?

Log potential missteps like underpriced bundles, vague warranties, and slow lead responses, then validate within 3 hours using a checklist, call/email sampling, and CRM timestamps to keep false positives to 0–1 per week.

How do we mobilize the crew after a decision?

Create 24-hour action plans, assign tasks on the dispatch board, and publish the plan to the field workflow within 1 hour of the decision. Aim for over 90% task traceability and no commitments that violate license rules.

What post-action reviews are required?

Run a short day-end post-mortem listing wins, misses, and price assumption accuracy. Complete a one-page post-mortem within 24 hours and a post-action audit within 48 hours, then update allowable margins and scripts.

What compliance and data source rules should we follow?

Use public ad data only, respect privacy and local licensing, run post-action audits within 48 hours, monitor supplier signals to adjust margin buffers, and require a quick human check before wide action.

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